Comments for Mobility Journey

Comment on Scrum in Marketing – The Backlog by vittorioviarengo

vittorioviarengo — Wed, 15 May 2013 18:24:01 +0000

I have to admit I am not familiar with that model. I will look into it
Thanks
- Vittorio

Comment on Scrum in Marketing – The Backlog by Henry S

Henry S — Wed, 15 May 2013 05:59:22 +0000

Curious… why do your marketing user stories not follow the Cohn model or include acceptance criteria? Have you tried using Kanban with your sprint backlog? It looks like it may cut down on the number of stories.

Comment on Scrum in Marketing – The Backlog by Using Scrum to Run Marketing | Mobility Journey

Using Scrum to Run Marketing | Mobility Journey — Tue, 14 May 2013 18:42:31 +0000

[…] am the product owner and I prioritize the items in the backlog. Everybody can put things in the backlog, but only I set the priority every sprint. I am also a […]

Comment on Using Scrum to Run Marketing by vittorioviarengo

vittorioviarengo — Tue, 14 May 2013 00:26:26 +0000

It works well in groups of 7-10 all f2f. If you scale above it, you need to start doing scrum of scrums. At the end of the day, if you have a list of thing sto get done within a team of 5-10 people, scrum is an awesome way to get momentum, communication and overall visibility.

Comment on Using Scrum to Run Marketing by Chris Parkerson (@clparkerson)

Chris Parkerson (@clparkerson) — Mon, 13 May 2013 20:53:31 +0000

Some good and helpful ideas here – especially as I transition into running the overall release and renewal/retention campaigns for Creative Cloud. Worth investigating if it’s even possible to apply this methodology to a marketing machine as big as we have here.

Comment on Using Scrum to Run Marketing by Scrum in Marketing – The Backlog | Mobility Journey

Scrum in Marketing – The Backlog | Mobility Journey — Mon, 13 May 2013 19:57:51 +0000

[…] I discussed in this previous article, at MobileIron we use Scrum to run […]

Comment on I am Hiring a Product Marketing Butt Kicker by David Pollack

David Pollack — Thu, 11 Apr 2013 20:28:25 +0000

Any decent product marketing ninja appreciates that he can’t always be butt kicking but needs to astutely assess the specific pain point of the target and win over with laser accuracy. More thinking like the CEO of Bluewolf (or his marketeer who got this placement) is what’s called for. http://www.citeworld.com/cloud/21708/bluewolf-ceo-sysco-crm

Comment on I am Hiring a Product Marketing Butt Kicker by vittorioviarengo

vittorioviarengo — Wed, 10 Apr 2013 23:03:33 +0000

And I find your background where? a quick search on google and LinkedIn for “Manny Tadeo” does not return much.
Thanks
- Vittorio

Comment on I am Hiring a Product Marketing Butt Kicker by Manny Tadeo

Manny Tadeo — Wed, 10 Apr 2013 21:19:46 +0000

My background speaks for it self!! Please feel free to review shoot me an email so we can discuss further

Comment on Using Scrum to Run Marketing by I am Hiring a Marketing Butt Kicker | Mobility Journey

I am Hiring a Marketing Butt Kicker | Mobility Journey — Wed, 10 Apr 2013 18:23:56 +0000

[...] boss who you will love to work for and I will stay out of your way. We run fast and use Scrum to run marketing for with complete transparency and communication. We are here tochange the world, not to step on [...]