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Now that I got your attention…. let’s talk about a couple if customer interviews where virtualizing production databases came up and the first step of their journey. In the Customer Journey stages post, I covered how the majority of the customers we interviewed start their journey in the IT production stage where they virtualize test […]
September 25, 2009
In my previous post I talked about what are the key elements that drive the adoption of VMware virtualization technology in our customer base. After looking at dozens of customer journeys directly and indirectly through various customer proxies (Sales Account Managers, VMware Consultants and Technical Account Managers (TAM), etc) we find that customers are in […]
December 19, 2009
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