You can find my take on the the 2014 EMM Magic Quadrant by clicking here.

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And here it is…

the 2013 Gartner Magic Quadrant for MDM. You can download the full report by clicking here.

As I mentioned in my previous post, there is a clear separation now between the three leaders in the upper-right corner and the rest of the vendors in this space.

MobileIron is in the leader position for the third year in a row, AirWatch continues to be a strong fast follower and Citrix bought a seat at the table with the acquisition of ZenPrise.

Good is falling behind and is increasingly becoming a niche player in some specific verticals where they are nicely intrenched.

MobileIron, AirWatch and Citrix are going to be on the short list for every mobile management deal for the foreseeable future.  I don’t have the rights to share the document here, but I strongly recommend customers and prospects to carefully read the report as it contains  very insightful information about the top players.

I was shocked to learn that one of our main competitor OEMed some of the core technology of their platform, and therefore they don’t completely own the destiny of their products.

Citrix has definitely revitalized Zenprise that before the acquisition had fallen of the radar for most deals. As their former CEO admits in this interview on CITE world: “We were feeling pressure from larger enterprises to offer data, secure email, secure browsing, and tie it into other third party and native apps,” he said. “We didn’t feel we had the resources to really deliver a lot of these pieces.”

I am sure he is going to get more resources now that they are part of Citrix to address the shortcomings he highlights in the interview. It is going to be a tough balance of tradeoff between innovating and integrating with the large legacy Citrix product portfolio.

I am relatively new to competing with AirWatch but competing with Citrix will fee familiar 😉

At MobileIron, we built and own all the core technology of our platform and we remain super-focussed on innovation and customer success. It is going to be an exciting year.

Vittorio