My Take on the Gartner EMM – MDM Magic Quadrant 2014

Today Gartner published the 2014 EMM Magic Quadrant. The Gartner named the magic quadrant this year EMM (Enterprise Mobility Management) signaling the evolution of this market from a point solution to a more comprehensive platform play. This is a real important point that companies who are evaluating EMM solutions should keep in mind as they read this report. Building an enterprise-grade EMM platform has really started to clearly separate the vendors who can execute on a platform strategy from those who are cannot.

Here is my take.

MobileIron Placement

Gartner does not allow me to comment on vendor movement from last year, so you will have to the geometry yourself 🙂

What I can say is that MobileIron was placed at the right most position and this is what it means that it scored better than any other vendors against there criteria (from Gartner’s definition that you can find here):

  • Market Understanding
  • Marketing Strategy
  • Sales Strategy
  • Offering (Product) Strategy
  • Business Model
  • Vertical/Industry Strategy
  • Innovation
  • Geographic Strategy

Gartner Magic Quadrant EMM 2014

We are very proud of this positioning and as a pure player in this market, we work hard to give our customers the EMM platform they need today and we keep innovating to anticipate our customer’s future needs.

EMM is About Focus and Commitment to Platform Execution

The juice is in the details, and I strongly recommend that you read the whole report, which is available by clicking here.

This market is clearly becoming a platform play and we believe that MobileIron’s commitment to its eco-system is critical to be successful and provide choice to customers We are not trying to do everything ourselves, we invest heavily hard to enable our partners.

The eco-system, combined with Mobile Application Management (MAM) and Mobile Content Management (MCM) define the breath and strength of an EMM platform.

While I cannot quote Gartner’s report in here, you should really read the details of what they have to say about our competitors who took a different approach and are trying to do everything themselves. I believe that they are stretching themselves too thin and are struggling to keep up with product quality and market requirements.

Do you Want (Mobile) Fries with That?

Focus in mobility is paramount. When you buy your mobility solution from a company who has another major source of revenue, it is like getting “Mobile Fries” with some “Legacy Product Hamburger”. At MobileIron, we don’t have fries, we just a nice, juicy, big Mobile Hamburger 🙂

In any major IT transformation of the past, is has always been a pure player that delivered the most innovation, changed the industry and in the process made its customers winners. In the EMM market that pure player is MobileIron

Let me know what you think in the comments below or on Twitter



9 thoughts on “My Take on the Gartner EMM – MDM Magic Quadrant 2014

    • Modern end user computing is about choice. We are committed to our partners and we offer our customers a plethora of applications that are tightly integrated with our platform. Overtime there will be areas that will be composted into the platform itself. By staying focused on the core of EMM we are getting better score on the strategic components such as MAM.

    • Just to clarify Craig’s statement, MobileIron has their own container that partners like Touchdown, Divide and other run within. They do not need a partners container the Mobileiron client is the container.

  1. Congrats on hitting the leadership quad again. It is well deserved.

    That said, what is startling to me is that while Gartner may have titled the MQ “EMM” the evaluation remained largely centered on 2013’s MDM feature arms race. What Gartner should have done is provide forwarding looking value and insight to help IT buyers buy forward.

    And statements like “mobile application management as a security technology will become less necessary..” especially in light of the ongoing OpenSSL issue. While as I consumer, I applaud Apple’s new Continuity and Handoff features all i kept thinking “there is another leak the enterprise is going to need to deal with” further suggest how idiocy of Gartner’s statement.

    Despite what Gartner has to say, keep building out your MAM capability..

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